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Top 50 Digital Marketing Interview Questions and Answers-job guide

Q 1: What is Search Engines? 

Ans: Search Engines are very special key element useful to find out specific and relevant information to use with relevant key through huge extent of World Wide Web. Some major commonly used search engine: like Google, Yahoo, and Bing.

Q 2: Tell me something about Google Search Engine. 
Ans: Google is the world’s largest search engine incorporating about of market share. It was introduced in 1998 by students of SU (Stanford University) students Sergey Brin and Larry Page. Unique algorithmic ranking system Google search engine have some special tools like: Blogger, Feed burner, YouTube, Google Plus, AdSense, Webmaster Tools, AdWords, Analytics and many more. 
Q 3: Define SEO (Search Engine optimization)?  
Ans: SEO (Search Engine Optimization). It is the set of process in the account of which a website or web page is being optimized that helps them to enhance their visibility at top search engine.
Q 4: Explain On Page SEO and Off Page SEO? 
On page SEO means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion.
Q 5: What are the different techniques used in Offpage SEO?
Ans: There are lots of techniques used in Offpage SEO, some special techniques are like:
1.     Directory Submission 
2.     Social Bookmarking 
3.     RSS(Really Simple Syndication) Submission 
4.     Classified Submission
5.     Article Post
6.     Blog Post
7.     Press Release Submission
8.     Regional Directory Submission and all that.
9.     Deep link Directory Submission
10. Blog Comment
11. Yahoo Answer 
  Q 6: Define blog?
Ans: A blog is an information or discussion published on website or World Wide Web, called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press just like you may talk to your readers. It is also called Web diary or Online Diary.
Q 7: Define article? 
Ans: The articles are specific topic or event and are highly oriented towards an opinion instead of information. An article is more oriented towards showing up opinions, views and idea. Generally, it is written by a third party or expert of any specific field.
Q 8: Define press release? 
Ans: Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.
Q 9: What are Meta Tags explain it? 
Ans: HTML Meta tags are referred as tags of page data head tags of a document’s HTML code. Actually these are hidden keyword who set in the code. These are invisible to visitors but are visible and readable by Search Engines.
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
Q 10: Difference between keyword & keyword phrase?
Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.
  Q 11: What do you know about Black Hat SEO?
Ans: In order to attain High Ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories.
The method which are implemented and acceptable according to search engine guidelines are White Hat SEO, on the other hand, the method which are less acceptable or instructed to avoid in search engine guidelines are “Black Hat SEO”.
Q 12: Can you tell me some Black Hat SEO techniques?
Ans: Some Black Hat SEO techniques are:
•   Keyword Stuffing
•   Cloaking
•   Doorway Pages or Gateway Pages
•   Link Farming
•   Hidden Text, etc.
 Q 13: What is spider? 
Ans: Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data centre to index.
Q 14: Name the bots (spider) of major search engine?
 Ans: The name of bots/spider of Google search engine is GoogleBot, Yahoo Slurp for Yahoo search and BingBot for Bing search engine.
Q 15: Can you differentiate ‘nofollow’ and ‘dofollow’?
 Ans: Nofollow link is exactly vice-versa of dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.
Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlink for your website and enhances your site ranking.
Q 16: Define Page Rank.
 Ans: PageRank is a set of algorithm for link analysis named after Larry Page and employed by Google search engine towards defining a numerical value from 1 to 10 to each component of hyperlinked documents like World Wide Web. The value accepts only round figure that means decimal are not allowed. Page rank is calculated by their inbound links.
Q 17: Establish a difference between PR & SERP.
Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
Q 18: What is Cache? 
Ans: Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache:” with desired URL to view it cached version.
Q 19: Define Alt tag? 
Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.
For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”< tag.jpg”>
Q 20: What do you know about AdSense?
 Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.
Q 21: Can you define Adword? 
Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.
Q 22: What is PPC?
Ans: PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.
Q 23: What are the aspects in SEO?
 Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.
Q 24: What do you know about RSS?
 Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.
However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favourite sites.
Q 25: How would you define Alexa? 
Ans: Alexa is a California based subsidiary company of which is widely known for its website and toolbar. This Alexa toolbar congregate browsing behaviour data and send it to website, where the data is analysed and stored and create report for company’s web traffic. Also, Alexa provides data concerned to traffic, global ranking and other additional information for a websites.
Q 26: How can you achieve Google Page Rank? 
Ans: Generally, Google Page Rank is based on inbound links, therefore, more backlinks you congregate more your page rank will be. Also, it is influenced by rank of page which is linked to you. One other thing to consider is that older your website will be, it will be more favourable and trusted to Google. Google reward those websites who incorporates lots of pages, tons of incoming link and also healthy quantity of internal links to another pages within the site. In respect of SEO projects, relatively it is not so significant but delivers a picture about work to perform towards earning inbound links.
Q 27: Why the Title Tag in Website is valuable? 
Ans: In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits in that page. It is valuable because this is thing which appears in the search engine result section and tells the user & search engine, what is about this page.
Q 28: What is Site Map and distinguish between HTML sitemap and XML sitemap? 
Ans: A sitemap incorporates list of web-pages which is accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well enhances the probability for frequent indexing.
HTML sitemap can be incorporated directly in a web page for user’s flexibility and can be implemented through proper design. On the other hand, XML sitemap is useful only for search engine crawlers or spiders and doesn’t visible to users. It sits in the root of website. Such as:
Which is better: an HTML site map or XML Sitemap? BY Matt Cutt
 Q 29: What’s the significance of Robots.txt file in a website?
Ans: Robots.txt file is considered as a convention useful to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don’t want to be crawled and indexed but publicly viewable. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.
Q 30: How Keywords are implemented for optimization?
Ans: The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and over employment of keywords must be avoided. In order to get best result and effect, our pages shouldn’t contain keyword density more than 3-4%. Including keywords into title and description is highly recommended.
Q 31: What is cloaking? 
Ans: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to user’s browser. These techniques does not come under the guidelines of search engines.
Q 32: Do you know about Blog Flipping?
Ans: Blog Flipping is the practice to sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.
Q 33: What you opined about HTML either it is Case Sensitive or Case Insensitive?
Ans: HTML is case Insensitive. It doesn’t matter and deliver identical result either you write in Upper Case or Lower Case.
Q 34: Under what circumstances you would intend to eliminate pages from search engines through robots.txt vs. Meta robots tag?
Ans: Generally, I would continue to employ robots.txt in order to make search engine indexing a directory on a website. This might be often a directory that is concerned with admin function or incorporate contents only in form of script or image gallery. Generally, robots.txt is employed to prevent a directory and its sub-folders and files to crawl by search engine bot as well as Meta robots tag for a specific web page.
 Q 35: What things are significant in organically ranking a website?
Ans:  Basically there are various things that is being employed for organically ranking a website which can be classified in 3 distinct categories:
1.  Website content: It must be quality and unique content as well as most be well optimized and well structured.
2.  Website structure: This include TAGS, clear navigation, ensuring usability, validation of HTML errors and miscellaneous.
3.  Back-links: You can create a link for anywhere but prior to this it is obvious to ensure for relevant site and healthy link.
Q 36: What steps would you follow to optimize a website?
Ans: These are following steps to be followed while optimizing a website:
1. First of all we will interview webmaster or website owner to congregate relevant information, goals and website’s purpose.
2. Performing keyword analysis and find out the best search volume keywords that should be incorporated into the website as well as individual pages of the website.
3. Analysing the content of website in order to ensure usage of content relevant keywords and phrases. This comprises titles, “alt” attributes and META tags (Meta Title, Meta description & Meta Keyword).
4. Target & implementing keywords as H1, H2 & so on relevant to the site and its content.
5. Analysing website navigation.
6. Ensuring the robots.txt file and sitemap existence as well as check their efficiency.
7. If required, making recommendations for modifications in website as well as its each and every page and so on…..
Q 37: What is considered as more significant – Creating great content or building backlinks?
Ans: Both are obvious. Creating quality content is considered as the first element responsible for ranking as well as building backlinks is useful to build authority to a site as well as coined as a metric for ranking well.
Q 38: What will be your step when the company website you are working with wish to migrate it’s all content to a new domain?
Ans: First of all I would update the previous website with permanent redirect to new page for each and every page. Later eradicate previous content from search engines in context of avoiding duplicate content issues.
 Q 39: What’s your opinion about link buying?
Ans: Generally I avoid this practice. Though other means of paid marketing are also available. The process of link buying is don’t liked by search engines. It doesn’t comes under the guidelines of search engine.
Q 40: Can you establish a difference between SEM and SEO?
Ans: SEO is a set of processes to get our website or pages appear in search engine result page. On the other hand SEM is search engine marketing being used in practice to purchase advertising space in search engine page result.
Q 41: What strategies would you implement for backlinks?
Ans: I would request for backlinks to competitors relevant website as well as provide reciprocal link if required. In addition, I would attempt to submit press release, article submission, blog submission and other aspects of off-page SEO to most relevant and quality sites.
 Q 42: What do you think about social media in SEO strategy?
Ans: Social networking websites are considered as social media which is very effective and robust for viral marketing. Viral marketing has been proved as very powerful resource, in the case if our content is unique, attractive and appealing. Some media Site:
•   Facebook
•   Twitter
•   LinkedIn
•   Myspace
•   Digg
•   YouTube
•   Myspace, etc.
Q 43: In order to prevent penalty, what things you shouldn’t perform to increase ranking?
Ans: I would discard links from those websites which is supposed to act as link farm as well as poor quality sites which have low page rank. Ensure that our site must contain unique and quality content without keyword stuffing. Also, I used to avoid any practices of ‘spam’ which include certain affiliate advertising websites, unsolicited e-mail campaigns etc.
Q 44: What mistakes you should avoid while optimizing the website?
Ans: The main mistakes that should be avoided are filling keywords in Web-Page, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc.
Q 45: Define and Differentiate Webmaster Tool & Analytics Tool? 
Ans: Webmaster Tool is a free service catered by Google which provide us a complete report for indexed data, crawling errors, backlinks information, search queries, website malware errors, CTR and submitting XML sitemap. Basically, it acts as a mediator between website and server provide complete overview of data, issues and other queries.
Webmaster Tool Video by MATT CUTT
Google Analytics is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006. This tool acts between website & internet browser/users and offers complete overview of visitors statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries. Beginners Guide to Google Analytics
Q 46: How can you enhance the crawling frequency by search engines for your website?
Ans: Including new, original, unique and quality content on our website more frequently enables search engines to crawl more frequently.
Q 47: What do you know about Keyword stemming?
Ans: It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.
Q 48: What do you know about LSI?
Ans: LSI is the abbreviated form of Latent Semantic Indexing. It has been emerged as a technique of fetching data via establishing a communication among words as well as employing synonyms in the midst of retrieving the data from the index.
 Q 49: Can you tell me about Frames in HTML?
Ans: Frames in HTML are obvious as they used to discriminate the page content into distinct fragments. Search engines treat these frames as absolutely different pages as well as frames also put a negative impact over SEO. Therefore, we should avoid the practice of using Frames and implement basic HTML instead.
Q 50: How can you know about your SEO campaign whether it is working or not?
Ans: First of all I would attempt to make a search on all search engines employing relevant keywords and key phrases, I am optimizing for. The analysis of result will say whether the methods of optimization have gain results or lost. I would analyse the report regularly as search engine make update and index. I would attempt to another aspect of website statistics which says about origin of traffic.
Q 51: What is the meaning of competitive analysis?

Ans: Competitive analysis, as its name suggested it is establishment of a comparison of data between the website I am optimising and that website who rank highly in search results. It will be a great source of idea.


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